LANGUAGE
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Report 2008
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» Report 2008
Part one - A WORLD IN CONNECTION
A REFERENCE UNIVERSE
Chapter 1 - An atypical product
Between Art and Culture
Despite sharing various connotations with other aspects of cultural heritage, the work of the cinema, nevertheless, can be clearly distinguished both from artists in the strict sense, belonging to the visual and performing arts where the creative product is a unique and authentic work as well as from those that more specifically can be classified as part of the culture industry – for example books and CDs – reproducible and indeed properly created to be reproduced.
In the category of visual arts (painting and sculpture) the work is realized in objects that assume an artistic value but this does not require the participation of the artist, whereas in the performing arts the realization requires the contextual presence of the public and of the artists. The possibility of mass production, in this case, does not exist, or rather, if and when possible, requires the direct intervention of the artist-interpreter in space and time and does not produce copies of an original but rather new originals, such as the repeat performances of concerts, ballets, or theatrical performances and musicals (as well as so-called live performances such as, for example, circus performances).
In this second category productions are founded on the diffusion of copies which are identical to the original – indeed, the intervention of the author-artist remains limited to its single realization – however, they do interact with the logic of industry only in the moment of their diffusion. They are, moreover, the fruit of individual performances by the writer or designer and photographer for book illustrations, as well as the singer and the musician (or at worst of choral performances in the case of orchestra recordings) being institutionally destined for individual consumption instead of a public representation.
The work of the cinema, on its part, is a profoundly complex and articulated creation that, by definition, requires the intervention and cooperation of many participants; it is, essentially, an example of team work, the result of a combination of heterogeneous contributions, and is realized with the interaction of diverse human, financial, technical and intellectual resources. Whilst the cinema gives life to one of the most significant artistic and cultural expressions of the contemporary world, at the same time it identifies itself with the exact prototype of goods realized only through an entrepreneurial process and a complete industrial cycle which is developed throughout the whole initiative, from the original planning to the final entrance onto the market. ²

² Fabrizio Perretti e Giacomo Negro: Economia del cinema, Etas-Rcs Libri, Milano 2005.

 

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